creating a haven of relaxation at Lowlands____________________________________________________________________________________________________________________________________________________________________
At The Brand Father, we’ve embarked on a long term partnership with Mascotte to help them connect to their audience in the offline world. Our approach blends intriguing future technologies with simple yet highly effective consumer touchpoints, ensuring that Mascotte remains at the forefront of consumer engagement.
Imagine stepping into the vibrant and eclectic world of Lowlands Festival, where music fills the air, and the energy is electrifying. Amidst this dynamic atmosphere, The Brand Father and Mascotte teamed up to create a unique brand activation that offered festival-goers a welcome relief from the exhilarating chaos.
Professionally Rolled Joints
At the heart of our activation was the concept of bringing your own weed, selecting your preferred paper and tip, and having it professionally rolled by experts. This experience allowed festival attendees to savor their favorite herb in a new and convenient way. It wasn’t just about providing a product; it was about delivering an unforgettable experience.
Nostalgia and Fun
Complementing the joint-rolling experience were arcade games that evoked nostalgia and fun. Festival-goers could challenge friends, test their skills, and indulge in some good old-fashioned gaming. It was the perfect way to unwind and create memorable moments amidst the festival frenzy.
In the spirit of spreading joy, Mascotte offered an abundance of free samples. These small but thoughtful touches allowed festival attendees to explore the brand’s products, enhancing their festival experience.
Bringing the Brand to Life
However, what truly brought the Mascotte brand experience to life was the interaction between festival-goers and our dedicated crew. Their expertise and enthusiasm turned a simple product offering into a memorable encounter. This personal touch created a sense of community and belonging, making Mascotte an integral part of the Lowlands Festival experience.
In the midst of the music and festivities, Mascotte provided a haven of relaxation, entertainment, and camaraderie. It was more than just a brand activation; it was a journey into the world of Mascotte, where innovation met simplicity, and consumers became a part of the brand’s story. At The Brand Father, we’re proud to have orchestrated an activation that seamlessly connected Mascotte with its audience, bringing a sense of unity and enjoyment to the Lowlands Festival vibes.
Pictures by Rosa Meininger