Introducing Gen-Z to their new favourite speaker____________________________________________________________________________________________________________________________________________________________________
When AOC embarked on its mission to launch a new speaker brand in the European market, they turned to The Brand Father for a strategic blueprint. The goal? To create an impactful strategy that would seamlessly connect with the discerning Gen-Z demographic, ensuring maximum visibility and engagement. Part of our strategy involved making a significant digital impact. Next to our fleshed out offline brand activation plan, our goal was to connect with this dynamic audience online, sparking a virtual dance revolution. Here’s how we achieved it:
Digital Dance Revolution
In the digital realm, Gen-Z is constantly seeking fresh and engaging content. Understanding this, we devised a strategy that focused on creating a digital dance revolution. Our approach aimed to capture the attention and hearts of Gen-Z dancers, not just as a speaker brand, but as a source of inspiration, music, and creativity.
World-Class Dance Ambassadors
To kickstart this online dance movement, we teamed up with two world-class dancers, Kieran from the UK and Luwam from Germany. These dancers weren’t just competitors in world finals; they were digital sensations with a substantial following on TikTok and Instagram.
Custom Dance Content
Kieran Lai and Luwam Russom played a pivotal role in our strategy. They collaborated with AOC to produce captivating content that showcased the speaker’s capabilities and inspired their loyal followers. Kieran and Luwam, with their incredible talent, choreographed unique dance routines and worked with music producers to deliver custom beats. These dances were shared with their enthusiastic followers, inspiring them to jam to the rhythm of AOC.
A Growing Partnership
The partnership between AOC and these dance ambassadors is just the beginning. The digital dance revolution has started, and there’s more to come. Expect to see fresh dances, exclusive music drops, and continuous inspiration as AOC continues to evolve alongside these remarkable Gen-Z dance influencers.
With this digital-focused approach, AOC transcended the boundaries of a traditional speaker brand. We not only amplified our presence within the Gen-Z dance community but also became an integral part of their online journey. Our strategy wasn’t just about connecting; it was about making music, creating dance, and inspiring a generation.