We conceptualise, connect, and create.

We are The Brand Father, an Amsterdam-based creative marketing agency specialising in brand experiences and brand collaborations. From strategy to execution, we are with our clients every step of the way. We like to pour all our energy into making stuff happen. Looking for a cultural narrative? A meaningful brand experience or a mind-blowing installation? We got you.

Our mission is two-fold: delivering impactful results and ensuring the journey there is absolutely stellar.

Leveraging our extensive network in the entertainment, music, and art industries, we have been helping brands build deeper connections with their audiences since 2019. Culture and storytelling are at the heart of what we do. We are passionate about new technologies, but above all we love bringing people together — physically or digitally. Count on us to integrate the latest technological developments into a project and produce a truly memorable experience.

We aim to be the most fun and inspiring to work with — for our clients, partners and The Brand Father team.

Rik Woldring


Aspiring Chef, Prince, Mexico, Total Recall, Inventive, Robert Johnson, KAWS, Supreme, American Psycho, Taco al Pastor

Peter Meere


Freestyle Rapper, Kater Blau, The Voice Auditions, Roti, Chris Stapleton, Berlin, Dali, Retiring Nail Chewer, De Avonturen van Dribbel

Anne Sophie Erbé

Head of Strategy

Dog Lover, Hunt For The Wilder People, Basquiat, Aaliyah, Pasta all’Arrabbiata, Tel Aviv, Radio Radio, Cherry Tomato Addict, Shantaram

Paul van Raak

Creative Director

Memento, Kadinski, Nils Frahm, Burning man, Aspiring Documentary Photographer, Frikandel Speciaal, David LaChapelle, Body ink, Lasagna, Richie Hawtin

Anouk Wirtz

Creative Lead

Brazil, Music Addict, Sun Charged, Watermelon, VPRO Kid, James Turrell, Ronja the Roversdochter, Meme Lover, Secret Poem Writer, the leo is all in the mind

Kimberley Hagander

Project Manager & Producer

The Big Fat Quiz of the Year, Labrinth, Hovs Hallar, Maltesers, Vinyl Obsessed, Ted Lasso, Swedish Meatball, Table Tennis Fanatic, Eternal Optimist, Leonberger, Fan Ho

Zoë Brands

Sr Strategist & Account Lead

Pride & Prejudice, Cat Furniture Designer, Lego Masters Aus, Tik Tok Queen, Engaged, Red Volkswagen Cabrio, Aspiring Teen Mom, La Place, About Time, Gen Z Wannabee, Amsterdammer


Curious? Let’s get in touch. Send us an email at [email protected]