We are THE BRAND FATHERWe are THE BRAND FATHER

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Mission
We are The Brand Father, founded in 2019 with the mission to turn customer participation into lasting business growth. We bridge high-impact creativity with hard-edged strategy, connecting playful solutions with data-driven systems to create measurable and scalable impact.

What we Do
We design digital solutions at the intersection of psychology, technology and business, helping organisations shift behaviour, build loyalty and grow through clear insights. We don't just build solutions; we build scalable systems.

This conversion path is clear:
playful solutions → participation → actionable insights → measurable behaviour → undeniable business results.

What we stand for
Our culture fuels everything. A healthy balance, trust, transparency and a sense of fun keep our team inspired and capable of creating meaningful solutions. In a fast-moving digital world we stay curious, keep learning and focus on long-term value for every partner we work with.

Expertise

We connect playful experiences with data-driven systems. Through engagement, loyalty, and insight, our expertise transforms participation into behaviour, relationships, and measurable results.

01

Gamified Experiences

We create playful, interactive experiences that activate audiences and shift behaviour. While people engage, our systems capture valuable data that strengthens relationships and drives measurable growth.

02

Loyalty Solutions

We build loyalty systems that go beyond points and rewards. Designed to keep people coming back, while generating insights that help you improve, retain, and grow your audience over time.

03

Data Insight

We turn participation into actionable insight. Real behaviour data reveals needs and opportunities, helping you make smarter decisions and create loyalty that lasts.

team

Peter Meere
Co-founder
Bonnie van der Heuvel
Creative Producer
Paul van Raak
Creative Director / Technologist
Rik Woldring
Co-Founder
A relentless pursuit of excellence creates remarkable results
A wide range of services

Our ultimate goal is your success. We don't just aim to meet your expectations; we strive to exceed them. From the initial consultation to the final deliverables, we are dedicated to delivering great results that drive growth.

Our services
Our solutions are never one-size-fits-all. And that's how it should be.
A track record of success

Instead, we take the time to understand your specific challenges and goals, tailoring our services to suit your individual needs. The result? Bespoke digital solutions that align perfectly with your brand and objectives.

Our Work