Getting fans invested in a spin-off before a single episode airs isn't easy. When Videoland came back to The Brand Father for the Tonnano spin-off, we blurred the line between fiction and reality entirely. Without ever mentioning the series by name, we launched Tiqa Luxury Cars: a suspiciously shady occasion dealer from the Achterhoek, run by Tonnano himself. A deadpan dealer website, 'foute' radio jingles, shady voicemail messages, and secret login codes. Every touchpoint rewarded fans who were paying attention. 37K+ Unique visitors explored the Tiqa Luxury Cars universe. 8M+ Impressions generated across paid and organic channels. 321K Reach on the single best-performing Facebook post.