Getting kids excited about art and culture isn’t easy. Inside a museum, curiosity often loses the battle to screens — the glow of a phone outshining the magic of a masterpiece. Belvedere Museum Vienna wanted to change that. After the success of The Fantastic Palastics outdoor AR adventure, they invited The Brand Father to bring that same spark indoors. We created an experience that blends digital magic with real-world play — not pulling kids into their phones, but a physical journey that keeps their eyes, hands, and minds in the moment. With our illustrated map leading the way, 80% of the adventure unfolds through tangible, sensory encounters in the museum, while just 20% relies on AR for that touch of wonder. The result: a museum experience that captures children’s attention, fuels imagination, and makes art feel truly alive.