Philips TV & Sound came to The Brand Father to help position their brand as contemporary and increase awareness among a relevant music audience, leveraging their latest product innovations—a wireless AV system and an Ambilight TV. We responded by partnering with Amsterdam Dance Event to create "Living Room Sessions," a unique pop-up experience that placed art and technology at the forefront. This event featured an experimental audiovisual collaboration between DJ Joris Voorn and 3D artist Johana Kroft, immersing visitors in an alternate reality, while encouraging product trials and generating positive word of mouth. The pop-up also included a digital art gallery showcasing five local digital artists. Attracting over 600 visitors, the experience left a notable mark.