Mocro Maffia Season 6
Client
Videoland
TYPE
Immersive fan engagement
To celebrate the sixth and final season of Mocro Maffia, The Brand Father partnered with Videoland to create an immersive fan experience via a WhatsApp chatbot. Fans could engage directly with iconic characters Tonnano, Tatta, and Samira in story-driven chats, featuring cryptic clues, thrilling teasers, and late-night voice messages. By answering questions correctly, participants unlocked exclusive content, including early access to the first episode of MM6. This campaign blended storytelling and technology to bring fans closer to the Mocro Maffia universe, making them an active part of the gripping narrative.
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