AOC x Red Bull Dance Your Style

Client
Philips TV & Sound
TYPE
Brand activations

Philips TV & Sound came to us with an exciting opportunity: to propel their partnership with Red Bull Dance Your Style and introduce their latest innovation, the AOC speaker, to the dance community. We developed a community and activation strategy centred around Red Bull Dance Your Style, offering attendees a chance to experience the AOC speaker while capturing their dance moves in a professional studio setup. Additionally, we set up ambassador partnerships with emerging dancers and curated community experiences to deepen engagement.

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Anne Sophie Erbé
Head of Strategy
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