Philips TV & Sound came to us with an exciting opportunity: to propel their partnership with Red Bull Dance Your Style and introduce their latest innovation, the AOC speaker, to the dance community. We developed a community and activation strategy centred around Red Bull Dance Your Style, offering attendees a chance to experience the AOC speaker while capturing their dance moves in a professional studio setup. Additionally, we set up ambassador partnerships with emerging dancers and curated community experiences to deepen engagement.