Together with Gen-3, The Brand Father created MET AMS
, an in real life festival in Amsterdam where the metaverse and reality came to meet attracting over 1500 international visitors.
The idea originated from the desire to develop owned events that would bring people together and create new opportunities. The aim of MET AMS was to create a safe and creative space where people from all over the world could come together to learn about the metaverse, experience new technologies and connect with others.
The result was a 4-day festival which included keynotes, panels, talks and workshops as well as immersive experiences and installations from 100+ thought leaders, artists and brands shaping this space. The event explored different aspects of metaverse culture, from how NFTs and the metaverse are impacting every industry – from art and music through to fashion and gaming – as well as covering important topics like diversity, inclusion and sustainability.