Employment agency Unique was looking to innovate and drive value for both job seekers and recruiters, improving job application processes and making it more effective and fun.

Together with metaverse-building platform Ravel, we developed the Uniqueverse – a space that completely reinvents the traditional job application process. Up until now the application process for a job has followed the same set of rules, but as technology continues to evolve, so too does our way of doing things. The Uniqueverse offers a novel and engaging way for job seekers to connect with potential employers. Users can create their own avatars, engage with recruiters about potential jobs and take part in a small talent scan that recognises both hard and soft skills. Anonymous and CV-less applications are possible within this space, which allows for a fairer process where an applicant’s unique set of talents is brought to the forefront.

Check out the trailer here.

The Brand Father was responsible for strategy, concepting, production oversight and event management.