Philips TV & Sound came to The Brand Father to help them develop an approach and a concept to promote their latest headphones. The end goal was to increase awareness amongst a relevant music audience and at the same time encourage trial and positive word of mouth.

To answer the brief we came up with a deep-listening concept called “Into Light”. Research showed that listening to music with focus can have positive effects on the brain, similar to meditation. To built on this we developed a 20-minute music piece in collaboration with DJ & Producer Patrice Baumel. We designed a space to enhance the deep-listening experience, helping people restore and reset after a dragging lockdown period. The piece was developed on- and especially created for the Philips Fidelio L3. The sold-out experience was held during Amsterdam Dance Event and supported by festival organisation Audio Obscura.

The Brand Father was responsible for strategy, concepting, talent selection and production.