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Building a hotel in the metaverse

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The Brand Father helped CitizenM to develop a metaverse strategy with the goal to explore new marketing territory and drive value for its customers in the virtual and physical world.
As the so called metaverse is being built and virtual games are already being played, people are expressing their identities and status in virtual worlds as well. As a hospitality brand that has always pushed boundaries, it makes a lot of sense to start experimenting with these worlds and explore how they can connect with their audience in a different way.
The hotel built will be financed through the sale of an exclusive collection of NFTs with real-world rewards attached. Each of the 2000 NFTs will be priced equally, however purchasers will at random be assigned one of three levels. The rewards will be given in the form of discounts, free drinks and more with the specifics of the rewards being determined by the level of NFT assigned to the purchaser. The rewards will then be redeemable at any of the hotels in the real world. As art will always be at the forefront of citizenM hotels, they will continue to collaborate with an additional roster of digital artists to create and sell NFTs to be purchased in the digital space.
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